The TInnGO project has established 5 key criteria for gender and diversity-smart products and services – products should be Effective, Attractive, Affordable, Sustainable, and Inclusive. The ‘EAASI’ checklist is a tool for evaluating smart mobility products from the perspective of these 5 criteria. The focus of this tool is to make gender- and diversity-smart thinking explicit in an evaluation of ‘smart mobility’ solutions, which gives it a strong appeal over more generic ‘usability’ methods and assessment tools.

Using the checklist helps you to:

  • Evaluate a product or design for each indicator according to your explicit design goals
  • Evaluate a product or design against EAASI goals, Effective, Attractive, Affordable, Sustainable, and Inclusive.
  • Take account of intersectional diversity and Inclusivity: consider diverse group needs and identify who may be excluded from using the product and why
  • Compare evaluations through the rating system

The checklist is designed to be used in several contexts: by designers as a self-checking tool, to develop a brief or develop empathy for diverse user groups; by evaluators, to evaluate a product for procurement to check how ‘diversity or gender smart’ it is; or by independent evaluators perhaps comparing marketplace products for review.

The EAASI tool is presented here with brief instructions, as a blank checklist of questions, with space for answers and ratings, plus worked examples to illustrate how it might be completed.

Tips for using the EAASI Tool

All the instructions are provided in the checklist itself, but here are a few tips to help you.

  • The EAASI tool is designed to challenge your thinking!
  • Allow plenty of time to complete it – you will have to think about the product quite carefully.
  • The first couple of sections may be slow going – this is because you may be thinking in new paradigms – so don’t give up – you will learn much and the latter sections get easier.
  • Questions will arise that you may not have an answer for – you can say ‘not enough information’, write down your own questions: this will help to show where the design needs more explanation.
  • Scoring the criteria is meant to be for the benefit of comparison and not too rigid.
  • Using this tool will get you and your team thinking about how people might really use these products, and you can learn a lot about how they meet ‘gender and diversity smart’ goals.

Three examples on how to use the EAASI Tool