Public transport for me #PT4ME campaign

Projects

Overview

  • Location: Worldwide
  • Year:
  • Initiator: The International Association of Public Transport and the World Bank
  • Category: General Awareness
  • Type: Campaign

Goal

Growing initiatives to include more women in the public transport sector.

  • 2018 – Better tailoring public transport services to the needs of women and increasing the safety of use.
  • 2019 – Implement a more inclusive workforce for women in the public transport sector

Background / starting positions

The PT4ME campaign is meant to spread awareness and advocate for an inclusive public transport to better serve women passengers, as well as to promote the benefits of a diverse workforce comprised of women as well as men, in efforts to advance public transport.

Measure

The campaign launched by the International Association of Public Transport and the World Bank, looks for working together through awareness activities, promotion of good practices, setting up projects, technical assistance and training. The campaign was launched with a video of women’s testimonies about harassment experienced in public transport, along with posters and social network updates.

In collaboration with the International Transport Workers’ Federation (ITF), they have also released joint recommendations for the public transport sector to better implement a more inclusive workforce for women.

Outcome

Last year, 241 members and partners shared the video in their stations and vehicles, as well as on their social media networks. This campaign is one of many steps UITP is taking to ensure accessibility for all in public transport.

These campaigns are working to achieve gender equality and empower all women and girls to be involved in public transport as users or workers.

Sources:

[1] International Association of Public Transport website presenting the PT4ME campaign.
https://www.uitp.org/pt4me

[2] Youth for Public Transport Foundation website explaining the PT4ME campaign.
https://www.y4pt.org/projects/third-parties/pt4me/

[3] CONFEBUS joins the PT4ME campaign.
https://www.ceoe.es/es/contenido/actualidad/noticias/confebus-se-une-a-la-campana-pt4me-por-una-transporte-publico-seguro-para-todos[4]

[4] Arriva Dblas joins the PT4ME campaign.
http://www.nexotrans.com/noticia/89773/NEXOBUS/Arriva-Dblas-se-suma-a-la-campana-PT4ME.html

[5] TIB joins the PT4ME campaign.
https://www.tib.org/es/web/ctm/noticies-esdeveniments/-/veure/campanya-dia-de-la-dona

[6] AMTU joins the PT4ME campaign.
https://www.amtu.cat/notes/1926-l-amtu-se-suma-a-la-campanya-pt4me-per-un-transport-segur-per-a-tothom

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