Empathy and codesign activities in the UK Hub - older users and product design.

Empathy and codesign activities in the UK Hub – older users and product design.

Empathy and codesign activities in the UK Hub - older users and product design.

TInnGO’s UK Hub activities continue throughout the month of February, where we had our first codesign session between students and senior citizens from Coventry. This part of the project is the actualisation of the lectures and activities carried out so far, encouraging students to consider empathy and diversity in their thought and design processes.

Through previous activities and classes with their lecturer, Tim Ball, students presented ideas and concepts to our senior citizens. By sharing their experiences and feedback, senior citizens enabled the students to understand closely the human factor through an older user perspectives. Space for new concepts and products were also encouraged to properly explore their partnership and shared creativity for new projects.

We had 11 seniors with different backgrounds, mobility and physical attributes present, circulating between all groups of students, interacting and diversifying the debate.

This third week of February will be our last activity, where the students’ prototype will be presented and evaluated by the older users/codesigners. So far, we had interesting results and reactions from both students and participants. The complex aspects of people’s lives and needs was pointed out by the students. Through their interaction, they have debated their career and the importance of reaching underrepresented and yet growing target audiences. Not only such tendency has been debated, but also their professional role in incorporating the human experience through empathy, providing accessible and impactful products for disabled and/older users.

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